Project Yellow Light is an organization that promotes safe driving. They created a competition designed to bring change and promote the message. This contest encourages students to submit creative videos and audio recordings to express the importance of road safety. In this video I worked with a creative team in SuperJoy to make a video advertisement for the competition. This was going to be used in social media platforms by PYL to get the word out and give students an opportunity to create art that can a win a scholarship and promote a good message.
My role in this project was to create storyboard sketches to bring out a fun visual way to express the message. Additionally, I also worked on creating text animation for the video.
Agency : SuperJoy
Creative Lead: Liam W.
Animation: Jay P., Anna K., Masako Y.
Storyboard: Masako Y.
Visual Design: Caroline B.